Essential Steps To Becoming An Excellent Freelance Designer
1. Brand yourself. Almost any company or organization falls apart without an established style. Without a notable personalized brand you will just fade into the background where literally hundreds of freelance designers wander.
2. Create an efficient internet portfolio. It is nearly impossible to be successful in graphic or online design without having an impressive web presence. Any possible clients or bosses will want to see your work and a number of of them will choose to type in a URL and click what they want to see.
3. Make an equally effective print portfolio, business cards, resume, et cetera. This is somewhat a combination of the other 2 steps. Remember to make a powerful tangible portfolio that you can give to people that want to see your work "in person". Also make use of your branding and identity to make business cards, stationery, et cetera. Any time you can put your own personal logo on something, do it.
4. Be brave, bold, and professional. Don't be anxious to call people, offer services, email organizations and more. Not too long ago, I was printing a job for a customer and at the printing shop, a man complimented me on the design of the piece. After participating in friendly discussion, he asked me for some tips on the piece he was printing for his own business. Even though I was short on time, I was happy to assist him and once I got ready to leave, I offered my future services then handed him a calling card. Trust that people will appreciate your skills.
5. Go the extra mile for your customers. Word of mouth is a very powerful tool you have. Nothing can help you or harm you a lot more than rumors and compliments shared by those for whom you may have done work before. About 90% of the freelance work I accomplish comes from word-of-mouth advertising.
6. Take the smaller jobs first. Doing well at a smaller job for somebody may also help open doors for your client to do greater, better things. I entered a logo contest for a specific organization and out of the four logos I entered, 2 tied for first place pick. They were so impressed, I offered to make their online page also. Similar offers can be made for a company's stationery, business cards, etc. Find an area of interest and then take courage and offer more.
7. Don't underestimate yourself. This goes together with Number 4. Make sure you believe in yourself. Nobody will ever get a designer that thinks he may not do as good a job as the other guy. Remember to reflect your confidence in your pricing. If your work is good, charge good money for it.
8. Network. Graphic and web design are quickly changing. Every single day new methods and styles are made and the designer found sleeping on the job is left in the dust. Sign up for social networks similar to twitter, linkedin, fb, digg, and more. Start a blog and continuously add meaningful feedback on others' websites. Making a name for yourself within the design world takes a while but can be done using social networking websites.
9. Practice, practice, practice. Nothing will show you how to increase in self-confidence and skill more than practice. If work is a little slow, nail down a number of those private projects you've been meaning to finish. Be part of a group at school or in the community where you'll be able to freshen your own abilities. Participate in design forums, contests, and workshops. Nothing could take the place of real life application and experience.
10. Pay attention. I like to bring a small notebook around with me. Each time I see an advertisement, picture, building, person, etc. that influences my artistic thinking.
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